Atlus' approach to making Persona games is reminiscent of “deadly poison in a sweet shell”

Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "take it or leave it" attitude prioritizing edgy content and shocking moments over broad appeal.

Wada notes that market viability was largely disregarded within the company culture before Persona 3. However, this game marked a shift to a "Unique & Universal" approach, focusing on creating original content accessible to a wider audience. In essence, Atlus began prioritizing market appeal, aiming for user-friendly and engaging experiences.

Wada uses a striking analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, broadening the game's reach, while the "poison" remains Atlus' commitment to intense and surprising narrative elements. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.