Дом Новости Планируется ли активизировать создание новых больших игр с использованием ИИ?

Планируется ли активизировать создание новых больших игр с использованием ИИ?

Автор : Hunter Обновлять : Apr 03,2025

Activision недавно привлекла внимание игрового мира, открыв рекламу новых проектов, основанных на любимых франшизах, таких как Guitar Hero, Crash Bandicoot и Call of Duty. Тем не менее, прожектор быстро перешел от объявлений к интригующему факту, что эти рекламные материалы были получены с использованием нейронных сетей.

Guitar Hero Mobile Изображение: Apple.com

Первоначальная реклама появилась на одной из платформ социальных сетей Activision, продвигая Guitar Hero Mobile и направление пользователей на страницу предварительного заказа в App Store. Поклонники быстро указывали на необычные, почти сюрреалистические визуальные эффекты, зажигая широко распространенные дискуссии. Вскоре после этого появились новости о других мобильных названиях, таких как Crash Bandicoot Brawl и Call of Duty Mobile, которые аналогично использовали искусство, сгенерированное AI в их рекламе. В то время как некоторые первоначально подозревали взлом, вскоре он стал смелым маркетинговым экспериментом по Activision.

Crash Bandicoot Brawl Изображение: Apple.com

Ответ игрового сообщества был в подавляющем большинстве негативно. Поклонники выразили свое неодобрение выбора Activision для использования генеративного ИИ над традиционными художниками и дизайнерами. Были широко распространены опасения, что это может развить игры в то, что многие описали как «мусор ИИ». Сравнения были даже проведены с электронным искусством, компания часто критиковала за решения для игровой индустрии.

Call of Duty Mobile Изображение: Apple.com

Использование ИИ в разработке игр и маркетинга стало горячей проблемой для Activision. Компания открыто призналась в использовании нейронных сетей в создании контента для Call of Duty: Black Ops 6.

В ответ на негативную реакцию некоторые из спорных рекламных постов были удалены. Остается неясным, намерена ли Activision запустить эти игры или просто тестировали воды с этими провокационными материалами.

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