Pokemon recognized as the most influential entertainment brand in Japan in 2024

A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon secured the number one spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating the daily brand interactions via apps, games, music, videos, and manga. The survey, conducted monthly, sampled 100,000 Japanese individuals aged 15-69.

Pokémon's dominance stemmed largely from its App Games category score of 50,546 points (80% of its total score), driven by the continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games further boosted its reach.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animation, movies, card games, and more. It's a joint venture of Nintendo, Game Freak, and Creatures, established under The Pokémon Company in 1998 to manage brand operations.