Kartrider Rush+ partners with Hyundai in exciting new collaboration

When it comes to showcasing a new vehicle, car manufacturers have numerous strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has opted for a unique approach by partnering once again with KartRider Rush+. This collaboration introduces the new Insteroid concept car as an in-game kart, designed by Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only exciting addition to the game. Players can also grab the new Glitched Hyundai Aura and an EV Charging Connector featuring the vibrant GOGOGOrange color scheme. But that's not all—there's a celebratory event running until April 28th. By using a Boost Shard at least once in-game, players enter a draw to win 30 Lucky Star Jewels, which can be exchanged for items through the Starlight Treasure Hunt.

The Insteroid serves not only as an in-game kart but also as a real-world concept car. While it's not slated for immediate production, it acts as a significant promotional tool. In my opinion, it's a lot more stylish than the Cybertruck featured in Fortnite.

If this latest collaboration with KartRider Rush+ doesn't pique your interest, you can always explore our list of the top five new mobile games to try this week and see what else has been released over the past seven days.