Green Initiative: Demi Lovato Partners with PlanetPlay

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing environmental awareness to mobile gaming. This isn't just a name-in-lights endorsement; Lovato will appear in several popular mobile games.

Lovato's involvement marks a significant expansion of PlanetPlay's ongoing efforts to support environmental causes. Previous collaborations with stars like David Hasselhoff and J Balvin have established a pattern of high-profile partnerships.

This time, Lovato's image will feature in a diverse range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.

A Sustainable Success?

PlanetPlay's approach to MGTM is noteworthy. Unlike many celebrity-driven campaigns that are fleeting, this initiative boasts broad reach and participation from multiple game developers. The scale of this campaign suggests a potential for real impact on environmental initiatives.

For Demi Lovato fans, this collaboration offers an exciting opportunity to engage with their favorite star in some top mobile games. It's a win-win-win scenario: benefiting the environment, pleasing fans, and supporting game developers.

To discover more top-rated mobile games of 2024, check out our recommended list!