Funko Brandshield Saves Itch.io from AI-Downed Shutdown

Funko has issued a statement regarding the temporary shutdown of Itch.io, allegedly triggered by its brand protection software, BrandShield. Let's examine Funko's response.

Funko's Statement and Private Discussions with Itch.io

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their respect for the indie gaming community. They confirmed that BrandShield flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko clarified that they did not request a complete Itch.io shutdown and expressed relief at the platform's swift restoration.

Funko stated they are now in direct communication with Itch.io to resolve the matter and thanked the gaming community for their understanding.

However, Itch.io's owner, Leaf, offered a different perspective on Hacker News. He revealed the incident involved a "fraud and phishing report," not just a simple takedown request. This report was sent to both Itch.io's host and registrar, resulting in the domain's automated shutdown, despite Leaf's immediate action to remove the offending page. Leaf also noted, in a detail omitted from Funko's statement, that Funko's team contacted his mother.

For a more comprehensive account of the Itch.io shutdown, please refer to Game8's previous report.