Cats Take Over Sengoku Era in 12th Anniv. Campaign

Ponos's wildly popular mobile game, The Battle Cats, is celebrating its 12th anniversary! This quirky tower defense game, featuring a cast of bizarre and lovable feline warriors (from Ninja Cats to the aptly named "Gross Cat"), has endured in a highly competitive mobile gaming market. To mark this milestone, Ponos has launched a new ad campaign, a Sengoku-era themed masterpiece blending art, history, and the game's signature humor.

The new commercials, developed in partnership with R/GA, immerse viewers in the Sengoku period, showcasing tactical gameplay alongside the game's iconic cat food cans. The campaign, titled "The Way of the Cat," aims to highlight the strategic depth of The Battle Cats while attracting new players.

“Celebrating 12 years of The Battle Cats, we're thrilled to subvert expectations and highlight the game's strategic gameplay,” states Ponos' COO and Managing Director, Seiichiro Sano. “Our collaboration with R/GA honors our legacy while offering a fresh perspective on the tactical excitement.”

Need help optimizing your feline army? Check out our Battle Cats tier list for strategic guidance!

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.