Top Sales Events to Watch in 2025

While Black Friday remains the prime time to snag deals on just about everything, the landscape of seasonal sales has expanded significantly in recent years. As we navigate through 2025, retailers are rolling out enticing promotions all year long, making it a great time to find discounts on tech, video games, and more. Whether you're shopping online or in-store, staying informed about upcoming sales can help you maximize your savings throughout the year.

If you're looking to save money at any point in 2025, it's crucial to keep an eye on these key sale dates. We've compiled a list of the most significant upcoming sales events to help you plan your shopping strategy effectively.

1. Valentine's Day Sales (Now–February 14)

While Valentine's Day may not be a traditional shopping holiday, it's an excellent opportunity to find discounts on gifts for your loved ones. Retailers start offering deals from early February through Valentine's Day on a wide range of items, including smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often features some of the lowest prices you'll see up to that point.

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2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day marks the first federal holiday with significant sales. Occurring on a Monday, the sales typically begin the week before. Expect discounts on mattresses, clothing, laptops, and PCs, along with sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day offers another opportunity for savings. While not a traditional holiday, many retailers provide discounts around this time as people receive their tax refunds. Look for deals on TVs, electronics, and LEGO sets.

4. Star Wars Day Sales (May 4)

Star Wars Day, celebrated on May the 4th, has become a notable sales event for fans of the franchise. You can find discounts on LEGO Star Wars sets, movie collections, board games, and other collectibles, as well as popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day is an ideal time to find discounts on popular gift items such as flowers, jewelry, watches, and chocolates. Retailers capitalize on the gift-buying season, offering reduced prices on various products.

6. Memorial Day Sales (May 22–26)

Memorial Day sales kick off the summer shopping season. With a three-day weekend, retailers offer significant discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy also participate with broader sales events starting the week before Memorial Day.

7. Dads and Grads Sales (June 1–15)

June marks the overlap of graduation season and Father's Day, leading to a unique sales mashup. Retailers target both graduates and dads with promotions on big-ticket items like TVs, laptops, PCs, and furniture. This period is particularly advantageous for finding deals on electronics before the summer rush and the first Amazon Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July holiday falls into the three-day weekend category, offering a wide range of discounts. Last year's sales included significant price cuts on electronics like TVs and gaming monitors, rivaling Prime Day and Black Friday deals. Expect sales on mattresses, major appliances, furniture, clothing, and summer-specific items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon Prime Day has evolved into a major sales event, rivaling Black Friday in scope. While initially exclusive to Amazon, it now sees participation from numerous retailers like Walmart, Target, Best Buy, and Kohl's. Prime Day 2025 is expected to follow last year's pattern, potentially starting on July 15 and running through July 16.

10. Labor Day Sales (August 25–September 1)

After Prime Day, August sees back-to-school sales, culminating in Labor Day weekend. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Labor Day sales typically start the week before the holiday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October is a newer event, designed to kickstart the holiday shopping season. While not officially called Prime Day, it offers similar deals. This event typically occurs during the second week of October and lasts for a couple of days.

12. Black Friday Sales (November 1–30)

Black Friday remains the best time to buy virtually anything, with deals spanning the entire month of November. While Black Friday 2025 falls on November 28, sales start shortly after October's Prime Day and continue throughout the month. Major retailers often launch their official Black Friday sales the weekend before the actual day.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, starting in 2005, has grown to match Black Friday's importance. It offers online discounts post-Thanksgiving weekend, often extending into Cyber Week. Expect sales to begin on the Sunday of Black Friday weekend, with the best deals likely on November 30 through December 1.

14. Green Monday Sales (December 8–23)

Green Monday, initiated by eBay in 2007, signals the final stretch of holiday sales. While not as large as Black Friday or Cyber Monday, it represents the last chance to buy gifts before Christmas. Sales typically extend through December 24, often labeled as "last-minute" deals.

15. New Year's Sales (December 26–January 1)

The year concludes with New Year's sales, starting just after Christmas. Retailers capitalize on returned gifts and offer deals on older tech to clear inventory for new models. Late December and early January are optimal times to find deals on TVs and gaming monitors, especially with the proximity to CES.