Home News Best Time to Buy LEGOs: A Smart Buyer's Guide

Best Time to Buy LEGOs: A Smart Buyer's Guide

Author : Stella Update : Mar 13,2025

Less than a decade ago, adult LEGO enthusiasts were a niche group. LEGO catered to these AFOLs (Adult Fans of LEGO) with occasional Creator Expert sets, primarily modular buildings. These were exceptions, not the rule. However, over the past ten years, LEGO has masterfully rebranded itself. Today, LEGO bricks are a mainstream hobby for teens and adults, transcending their status as a children's toy. While original modular buildings remain, LEGO now offers scaled replicas of movie props, working amusement park rides, luxury car models, and much more. The focus shifted from playful interaction to creating impressive display pieces, objects to be admired from a distance.

This expansion, while exciting, comes with a higher price tag due to increased piece counts and licensing fees for sets featuring franchises like Disney, Marvel, Star Wars, Nintendo, and Minecraft. The higher retail prices might lead to more discerning purchases, but it won't stop LEGO fans entirely. Expect more thoughtful spending and potentially fewer purchases.

LEGO maintains premium pricing and retires sets instead of allowing price depreciation. However, strategic timing can significantly improve value. Certain times of the year offer better deals, maximizing your budget and enjoyment.

How much are you willing to spend on a LEGO set? ------------------------------------------------

$25$50$75$100+

AnswerSee ResultsDouble Insider Points

In August 2023, the LEGO VIP program transitioned to LEGO Insiders. This free loyalty program (sign up on LEGO's official site) offers benefits like early access to exclusive sets. The primary advantage is Insider points earned on purchases from LEGO.com or LEGO stores. In the US, every dollar spent earns 6.5 points, redeemable at a rate of 130 points per dollar. While a $300 purchase yields a $15 reward (5%), double points promotions significantly boost savings, increasing the reward to $30. Monitor LEGO's social media for announcements of these promotions.

Most Expensive LEGO Sets
Sales Seasons

Black Friday and Cyber Monday

LEGO participates in this major shopping event. Expect deals from the Friday before through Cyber Monday, with some sets offering triple or even quadruple Insider points.

LEGO hasn't released Black Friday 2025 details yet. Check our LEGO deals roundup or LEGO's Black Friday page for updates.

Amazon Prime Day

Amazon Prime Day offers significant LEGO discounts. Look for deals during the two-day event in mid-July and an additional October sale. Prime membership is required.

Prime Day LEGO Deals

Holiday Weekends

Three-day weekends surrounding federal holidays (Presidents' Day, Labor Day, Memorial Day) often feature LEGO discounts from various retailers.

Third-Party Outlets

Amazon, Target, Walmart, Barnes & Noble, and Best Buy stock LEGO. Check their Black Friday and Cyber Monday deals. Note: Only Target offers Insider points, but at a lower redemption rate (1:1).

Gifts With Purchase

Gifts With Purchase (GWPs) offer complimentary sets with specific spending thresholds. Check for monthly or bi-weekly GWP updates; waiting might be worthwhile.