"Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign"

By now, if you've spent any time at all on YouTube, you've likely come across advertisements for Dream Games' Royal Match. The endless adventures and near-death experiences of King Robert have significantly boosted the popularity of this match-three game. Now, its successor, Royal Kingdom, is adopting a new strategy with a star-studded celebrity advertising campaign.

While celebrity endorsements are not a novel concept, Dream Games is taking a unique approach by targeting various demographics with their latest ads. For instance, Lebron James is shown indulging in a sneaky session of Royal Kingdom while pretending to read, and Kevin Hart humorously enlists an entire acting school to cover his roles, freeing up more time for gaming.

Royal Kingdom follows in the footsteps of Royal Match, which was a massive success for Dream Games. The goal with this new campaign is to attract players beyond the traditional match-three gaming audience.

While Dream Games' achievements may not yet rival those of giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming industry for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania event with the WWE, which focused on a specific niche, Dream Games is broadening its appeal with a diverse range of celebrity endorsements.

From a business perspective, both Royal Kingdom and Royal Match are currently major successes in Türkiye. Beyond commercial success, the games' features, including wifi-free gameplay, have resonated well with players globally.

If Royal Kingdom doesn't challenge you enough, don't despair. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to stimulate your mind, no matter your level of experience.