No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Even before the release of the zombie-action game Dying Light 2, developer Techland unveiled an outrageously expensive collector's edition. Intriguingly, despite the passage of a decade, no one has ever purchased it—a fact that has Techland quite pleased.

Image: insider-gaming.com

Techland's PR manager, Paulina Dziedziak, revealed to Insider Gaming that the exorbitant edition was never intended for sale. It served as a highly effective PR stunt, designed to generate significant media attention through its unconventional extravagance. The strategy worked perfectly; the collector's edition created considerable buzz around the game's launch, and—even better—remained unsold.

The £250,000 (approximately $386,000 at the time) My Apocalypse Edition of Dying Light offered a truly remarkable package. This included the buyer's face being digitally integrated into the game itself, a life-sized statue of the protagonist "Jump," professional parkour lessons, night-vision goggles, an all-expenses-paid trip to Techland's headquarters, four signed game copies, a Razer headset, and a custom-built zombie-defense survival shelter created by Tiger Log Cabins.

From the outset, Techland clearly conceived the My Apocalypse Edition as a marketing tool. This raises a fascinating question: Would Techland have actually fulfilled the offer, including the construction and delivery of a real-life bunker, had someone made the purchase? The answer, unfortunately, remains a mystery.