Margaret Qualley Joins Death Stranding Cast After Bizarre Perfume Ad Dance

Hideo Kojima has announced that he cast Margaret Qualley in the role of Mama in Death Stranding after being captivated by her performance in a Spike Jonze-directed Kenzo fragrance advertisement.

On April 25, Kojima shared the impactful commercial on Twitter, stating, "I saw this and offered her the role of Mama (Lockne) in Death Stranding."

The advertisement features Qualley engaging in a dynamic dance to a pulsating bass track, reminiscent of the style seen in Fat Boy Slim's iconic "Weapon of Choice" video, which showcased Christopher Walken's memorable dance moves.

In the Kenzo fragrance ad, Qualley executes a unique and choreographed dance, featuring intense movements, facial expressions, and even moments where she appears to emit lasers from her fingers. Another part of the performance shows her dancing with seemingly uncontrollable limbs. You can view the full, captivating, and entertaining advertisement below:

I saw this and offered her the role of Mama (Lockne) in Death Stranding. https://t.co/UDJa2NjbO6

— HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) April 25, 2025

"You are a visionary, Kojima-san," praised one fan, while another humorously added, "I do this most mornings, Kojima-san. Hire me too."

Currently, Kojima is engaged in multiple projects, including Death Stranding 2, set to release on June 26, 2025, a live-action Death Stranding film in collaboration with A24, and OD, an Xbox-published game described by Kojima as "a game I have always wanted to make." Additionally, he is developing a PlayStation-exclusive action espionage project.