Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA have once again joined forces to expand the reach of EA's mobile game catalog to alternative app stores. This move enhances accessibility for users who do not rely on Google Play or the iOS App Store, marking a significant shift in how major publishers view the potential of platforms beyond Apple and Google.

The rise of alternative app stores has been a major topic this year, especially since Apple was compelled to open its platform to these alternatives in regions like the EU. Flexion, which previously brought Candy Crush Solitaire to alternative app stores, is now extending its partnership with EA to distribute more of the publisher's mobile back-catalogue on these new storefronts.

You might be wondering what this means for you as a gamer. Traditionally, the primary avenues for mobile game distribution have been limited to the iOS App Store and Google Play. However, recent legal battles have pushed Apple and Google to relax some of their previously perceived anti-competitive policies, paving the way for the growth of alternative app stores. The benefit for players? Many of these platforms are rolling out attractive incentives to draw in users.

For instance, consider the Epic Games Store and its free game offerings. While it's unlikely that the platforms Flexion is targeting will offer such generous promotions, you can expect more flexible policies than those typically seen on Apple and Google's stores.

Looking ahead, EA's move into alternative app stores is noteworthy. As one of the gaming industry's giants, known for acquiring smaller developers, EA's embrace of these platforms signals a broader industry trend. If EA sees value in this shift, it's a strong indicator that other publishers will follow suit.

While specific titles from EA's catalog heading to these alternative stores haven't been disclosed yet, games like Diablo Immortal and other Candy Crush titles are plausible candidates. This development promises to offer gamers more choices and potentially better deals on their favorite mobile games.