The Best Places to Buy LEGO Sets in 2025

The LEGO phenomenon has exploded over the past decade, captivating not just children but also teens and adults. This surge in popularity is mirrored by the evolution of LEGO sets themselves, boasting increased detail, functionality, and variety. From playful construction sets to elaborate display pieces and even stylish home décor, LEGO's reach extends far beyond the traditional toy box.

With hundreds of sets available, spanning diverse themes, piece counts, and price points, finding the perfect LEGO set at a reasonable price can be challenging. A major hurdle is the retirement policy—LEGO regularly retires sets, even popular ones—leading to inflated prices on the resale market, where merchants often mark up prices two to three times the original retail value.

Adding to the challenge is LEGO's inherent cost. Prices have steadily increased in recent years. Consider the iconic 7541-piece Millennium Falcon, released in 2017 for $800. Even then, it exceeded the typical "10 cents per piece" rate. Today, that same set commands around $850.

Strategic shopping can mitigate these issues. Here's a guide to the best places and times to find LEGO sets in 2025.

Where to Buy LEGO Sets Online

LEGO Store: The official LEGO Store offers the broadest selection, easily searchable by theme, price, release date, and customer ratings. Excellent customer service and the LEGO Insiders program (with exclusive perks and rewards) are key advantages. You can access early releases, receive free sets with purchases, and find exclusive sets unavailable elsewhere. The points system—6.5 points per dollar spent, with 130 points equaling $1—effectively offers a 5% discount on future purchases, doubled during select promotions.

Amazon: While lacking the points system and exclusive sets, Amazon frequently offers modest discounts on LEGO sets.

Target: Offers modest discounts and accepts LEGO Insider points (though the exchange rate may not be as favorable).

Walmart: Similar to Target, offering occasional discounts.

Ultimately, comparing prices and rewards programs across these retailers is crucial. Weigh the potential 10% discount at Target against the full price at the LEGO Store, considering the future discounts and free exclusive sets the latter offers.

Where to Buy Retired Sets Online

For retired sets, unofficial marketplaces like Craigslist, eBay, and Facebook are your only option. Be prepared for higher prices; direct communication with sellers, haggling, and thorough price comparisons are essential.

Where to Buy LEGO Sets in Stores

Brick-and-mortar stores provide a hands-on experience. The in-person LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features like building stations. Target and Walmart also carry LEGO, while GameStop and Barnes & Noble offer more niche selections. Discounts are less common at smaller retailers, but checking for clearance remains worthwhile.

Retired sets might unexpectedly appear in brick-and-mortar stores, even after official retirement, making them a last-resort option for hunting down discontinued sets.

When Do LEGO Sets Go on Sale?

Beyond standard box-store discounts, LEGO sales are infrequent. However, key dates to watch include May 4th (Star Wars Day) and March 10th (Mario Day), often featuring double Insider points promotions. Year-end clearance sales at box stores, particularly during Black Friday, Cyber Monday, and Amazon Prime Days, also present significant opportunities for discounts.