Apple Launches New Games App at WWDC25

• Apple has fully launched its new dedicated Games App.
• It incorporates social functionalities, content discovery tools, and in-app event tracking.
• The coming months will reveal its impact on the iOS gaming landscape.

It's fair to say Apple has not always excelled at helping users discover new mobile game releases. The iOS App Store's all-in-one design has often made finding unconventional or niche games a challenge. However, Apple is addressing this with the highly anticipated launch of its dedicated Games App at WWDC25.

So, how does the Games App function? Primarily, it centralizes leaderboards, achievements, new release discovery, and overall enhances the iOS gaming experience. Developers must integrate their games with the app to unlock features like achievements, leaderboards, and challenges, fostering greater player engagement.

Android users may find many of these features familiar, but the Games App's key advantage is its singular focus. iOS users now have a streamlined hub for playing with friends, discovering new titles, and enjoying a gaming-centric environment—an exciting prospect for players and developers alike.

A Central Hub for Gaming

While new platform features often don't generate mass excitement, many in the gaming community are undoubtedly relieved. Some felt that Apple's broader App Store approach marginalized games, burying them among countless other apps.

The new Games Center provides engaging new ways for players to connect and represents a significant opportunity for developers on one of the world's largest mobile platforms to showcase their work.

For those not on iOS, this news might be less relevant. However, you can stay informed about major gaming developments through our regular "Ahead of the Game" column. This week, Catherine delves into the recently released Sonic Blitz.