Enhance every eye, lip, and face with accessible beauty. Join our community to unlock exclusive rewards.

Sign up for Beauty Squad today to enjoy seasonal festive rewards and surprise releases all season long.

Welcome to the beauty universe! Shop must-have lip oils and effective skincare in an incredible e.l.f. app experience.

Embrace your glow. This is your space to shop, share, and explore holy grail e.l.f. products. Use features like Virtual Try-on, Concealer and Foundation Shade Matching, and Shoppable Stories to find new favorites.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our free loyalty program lets you earn points in multiple ways: redeem for free products and amazing rewards. Other Beauty Squad benefits:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Use points for free products, discounts on future purchases, or gift cards to popular stores and restaurants, including Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to new product launches and special sales.

• Enjoy a birthday month gift plus double points rewards.

• Exclusive members-only content, such as our Hot as e.l.f. chart and Squad Sign quiz.*

• Reach Icon status for premium perks like complimentary shipping.

LIVE EXTRA WITHOUT EXTRA COST.

Get instant access to weekly e.l.f. ads, gifts with purchase, and special makeup and skincare deals.

E.L.F. SHOPPABLE STORIES.

Stay current with new releases and discover beauty favorites.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Test products virtually and find your ideal makeup matches.

SWIPE TO LIKE.

Swipe right on makeup you love using our beauty app. Discover clean beauty products with the "Swipe to Like" feature and build your personal wishlist.

GET INSTANT SHOPPING SUPPORT IN STORES.

Scan barcodes at your favorite retailers to try shades virtually, explore tutorials, and learn about ingredients.

ALWAYS STAY UPDATED.

Turn on push notifications and stay informed about e.l.f. exclusive offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDER.

Review order history and track deliveries. Use the store locator to find nearby e.l.f. makeup and skincare retailers.

SHARE THE E.L.F. LOVE.

Share makeup and skincare looks directly from the product page or Virtual Try-on experience.

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e.l.f. brings high-quality beauty to every eye, lip, and face. Download the app now and we'll see you there.