Home News Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Candy Crush teams up with Pat McGrath to bring lipstick, glosses, and nail polish to shelves

Author : Harper Update : Mar 06,2025

Candy Crush Saga and Pat McGrath Cosmetics: A Sweet Collaboration with a Sparkling Surprise!

The mobile gaming giant, Candy Crush Saga, is making headlines with an unexpected collaboration: a new line of cosmetics with makeup powerhouse Pat McGrath. This isn't just any product launch; it includes a truly dazzling element.

Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, launching February 27th. But the real surprise? Three lucky online customers will receive a $10,000 diamond ring!

A picture of bejewelled cosmetic packaging with red and gold stripes

A Diamond-Encrusted Marketing Masterstroke

This bold marketing strategy is a refreshing change from typical influencer collaborations. The sheer audacity of including high-value diamond rings in random orders is guaranteed to generate significant buzz. It highlights the evolution of gaming merchandise, from basic t-shirts to luxurious diamond jewelry.

Not a Candy Crush fan? If this collaboration has you longing for simpler times, consider checking out the challenging retro platformer, Jump King. It received a rave review from Will Quick, so it might be the perfect test of your skills.